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    Privacy Policy

    Last updated: October 20, 2025 | Effective date: October 20, 2025

    This Privacy Policy explains how Rankad.ai (operated by Rankad AB, organization number 559551-8738, Sweden) collects, uses, and protects your personal information in compliance with GDPR and applicable data protection laws.

    Contact Information

    Data Controller

    Rankad AB

    Organization number: 559551-8738

    Mariebergsgatan 31c, 549 54 Skövde, Sweden

    kontakt@rankad.ai

    1. Data We Collect

    Account Information

    • Email address
    • Name
    • Company name
    • Website URL

    Usage Data

    • Page views and interactions
    • Search queries and optimization activities
    • Device and browser information
    • IP address (anonymized)

    Payment Information

    Payment processing is handled by third-party providers. We do not store credit card numbers.

    2. Why We Collect Data

    Service Delivery: To provide and improve our AI search optimization platform

    Communication: To respond to inquiries and send service updates

    Analytics: To understand usage patterns and improve our service

    Billing: To process payments and maintain subscription records

    3. Legal Basis for Processing (GDPR)

    • Contract Performance (Article 6(1)(b)): Necessary to provide our service
    • Consent (Article 6(1)(a)): For marketing communications and cookies
    • Legitimate Interest (Article 6(1)(f)): For analytics and service improvement

    4. Third-Party Services

    We use the following third-party services:

    • Google Analytics: Website analytics (anonymized IP)
    • Cal.com: Meeting scheduling and booking
    • Formspree: Contact form processing
    • Payment Processors: Secure payment processing

    These services have their own privacy policies and data processing agreements.

    5. Data Storage and Security

    Location: Data is stored on EU-based servers (GDPR compliant)

    Security Measures:

    • HTTPS encryption for data in transit
    • Encrypted database storage
    • Access controls and authentication
    • Regular security audits

    Realistic Disclaimer: We use industry-standard security measures, but no system is 100% secure. We cannot guarantee zero data breaches.

    6. Data Retention

    • Active Customers: Data retained while account is active
    • After Termination: Data retained for 3 years (Swedish accounting law requirements)
    • Marketing Data: Until consent is withdrawn or 2 years of inactivity
    • Legal Obligations: Some data may be retained longer if required by law

    7. Your Rights Under GDPR

    You have the following rights:

    • Right to Access: Request a copy of your personal data
    • Right to Rectification: Correct inaccurate data
    • Right to Erasure: Request deletion of your data ("right to be forgotten")
    • Right to Restrict Processing: Limit how we use your data
    • Right to Data Portability: Receive your data in a machine-readable format
    • Right to Object: Object to processing based on legitimate interest
    • Right to Withdraw Consent: Withdraw consent for marketing communications

    To exercise your rights, email kontakt@rankad.ai with subject "GDPR Request". We will respond within 30 days (may extend to 60 days for complex requests).

    See our GDPR Rights page for detailed information.

    8. Cookies and Tracking

    We use cookies for:

    • Essential website functionality (no consent required)
    • Analytics (requires consent)
    • Preferences and settings

    See our Cookie Policy for details.

    9. Children's Privacy

    Our service is intended for business use and individuals aged 18 and over. We do not knowingly collect data from children under 18. If we become aware of such data collection, we will delete it immediately.

    10. International Data Transfers

    Data is primarily stored in the EU. If data is transferred outside the EU, we ensure appropriate safeguards are in place (Standard Contractual Clauses, adequacy decisions) in compliance with GDPR Article 46.

    11. Marketing Communications

    We may send you marketing emails if you have opted in or as part of our legitimate business interest. You can opt out at any time:

    • Click "Unsubscribe" in any email
    • Email kontakt@rankad.ai
    • Update preferences in your account settings

    12. Changes to This Policy

    We may update this Privacy Policy from time to time. Material changes will be notified via email or prominent notice on our website. Continued use of our service after changes constitutes acceptance of the updated policy.

    13. Supervisory Authority

    You have the right to lodge a complaint with the Swedish data protection authority:

    Swedish Authority for Privacy Protection (IMY)
    Website: imy.se

    Important Legal Disclaimer

    No Guarantee of Results: Rankad AB provides AI visibility optimization tools and services on an "as-is" and "as-available" basis. We make no guarantees, warranties, or representations regarding:

    • Specific improvements in search engine rankings, AI engine visibility, or website traffic
    • Achievement of specific business outcomes, revenue increases, or ROI
    • Compatibility with all third-party AI engines, search platforms, or technologies
    • Uninterrupted, error-free, or secure operation of our services
    • Accuracy, reliability, or completeness of any data, analytics, or recommendations provided

    External Factors: AI engines, search algorithms, and ranking factors are controlled by third parties (e.g., Google, OpenAI, Perplexity) and change frequently without notice. Rankad AB has no control over these external systems and cannot be held liable for changes, updates, or decisions made by these platforms.

    User Responsibility: Results depend on numerous factors including your content quality, website technical health, competitive landscape, industry dynamics, and proper implementation of our recommendations. You are solely responsible for your use of our services and any decisions made based on our tools, data, or guidance.

    Limitation of Liability: To the maximum extent permitted by Swedish law (Produktansvarslagen, Konsumentköplagen), Rankad AB and its directors, employees, and partners shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, lost revenue, lost data, or business interruption, arising from your use of our services, even if advised of the possibility of such damages. Our total liability shall not exceed the amount you paid us in the 12 months preceding the claim.

    Questions About Your Privacy?

    If you have any questions about this Privacy Policy or how we handle your data, please contact us.

    kontakt@rankad.ai