Local AI Search Optimization
Why Local AI Search Matters
AI assistants answer 72% of "near me" queries. Local businesses in AI responses see 5x more foot traffic than those that aren't.
Essential Local Optimization Elements
1. LocalBusiness Schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name",
"image": "https://yoursite.com/storefront.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94102",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 37.7749,
"longitude": -122.4194
},
"telephone": "+1-415-555-0123",
"priceRange": "$$",
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "09:00",
"closes": "18:00"
}]
}
2. Google Business Profile Optimization
Complete every field:
- Business name
- Categories (primary + secondary)
- Description (750 characters)
- Hours of operation
- Services offered
- Photos (minimum 10)
- Regular posts and updates
3. Location Pages
Create dedicated pages for each location:
# AI Search Services in San Francisco
[Your Business] provides AI search optimization services in San Francisco, CA. Located in the Financial District, we help local businesses dominate ChatGPT, Perplexity, and Gemini results.
## Our San Francisco Location
**Address**: 123 Main Street, San Francisco, CA 94102
**Phone**: (415) 555-0123
**Hours**: Monday-Friday 9am-6pm
## Local AI Search Expertise
We've helped 50+ San Francisco businesses increase their AI visibility by an average of 340%. Our local SEO and AIO strategies are specifically designed for Bay Area markets.
## Serving These SF Neighborhoods
- Financial District
- SOMA
- Mission District
- Pacific Heights
- Marina District
4. NAP Consistency
Ensure Name, Address, Phone are identical across:
- Website
- Google Business Profile
- Social media
- Directory listings
- Citations
5. Local Content Strategy
Create location-specific content:
- Neighborhood guides
- Local event coverage
- Regional case studies
- City-specific statistics
- Local partnerships
Local Schema Types
Implement multiple schema types:
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "LocalBusiness",
// LocalBusiness details
},
{
"@type": "Organization",
// Organization details
},
{
"@type": "Service",
"serviceType": "AI Search Optimization",
"areaServed": {
"@type": "City",
"name": "San Francisco"
}
}
]
}
Review Optimization
Reviews impact local AI citations:
- Generate reviews (aim for 50+)
- Respond to all reviews
- Include keywords naturally
- Address specific services
- Mention location details
Measuring Local AI Performance
Track:
- Local pack appearances in AI
- Location-based citations
- "Near me" query rankings
- Direction requests from AI
- Local traffic increases
Monitor with Rankad.ai's local AI tracking.
